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London, UK – 29th October 2014 – Ralph Lauren has taken over the 15 window displays at Harrods on London’s Brompton Road to support the launch of its Polo Ralph Lauren line using mobile proximity technology. To mark the designer’s expansion to now include Polo for women; Ralph Lauren called upon Harrods’ previous experience in digital marketing. The brand is striving to connect with shoppers via their smartphones by offering exclusive and interactive content as well as an out of hours’ opportunity to enrich their luxury shopping experience.
2 days ago
San Francisco, CA – October 7, 2014 – Proxama Inc., the global mobile marketing, loyalty and payments company, today announced it is expanding its global reach by launching operations in North America. To lead efforts in the region, Proxama has appointed Pascal Caillon to the position of General Manager for North America.
3 weeks ago
Android handset manufacturers have of course supported NFC for a long time, but the secure element based payment solutions seen to date, struggled to make it beyond the Pilot/Test phase. That changed last year when Google announced the inclusion of Host Card Emulation (HCE) in the Android KitKat OS. This singular move transformed the mobile payments landscape, bringing new opportunities to service providers to deploy mobile NFC payment solutions on a commercial scale, obviating the need for the hitherto complex secure element ecosystem which required commercial co-operation between SPs, Mobile Network Operators, SIM vendors and Trusted Service Managers.
2 weeks ago
NFC had a stuttering and uncertain start, with trials as far back as 2007 promising a future where we would all be tapping our phones to buy a coffee, board a train, pay for a cab, buy lunch and receive compelling offers and rewards, all with a simple tap of our smartphones.
2 months ago
We are pleased to announce that we will be attending CARTES SECURE CONNEXIONS in November this year. More information about what we are planning to do there will follow shortly!
We are pleased to announce that we will be attending Money20/20 in November this year. More information about what we are planning to do there will follow shortly!