ENABLING MOBILE PROXIMITY COMMERCE

LATEST NEWS


Ralph Lauren Connects Shoppers through Mobile with Iconic Harrods Display.
STAY UPDATED

Latest mobile news and innovation from across the globe straight to your inbox

 LOCATIONS
WHO WE WORK WITH  WHO WE WORK WITH

NEWS

Digital initiative celebrates landmark launch of the Polo Ralph Lauren range for Women

London, UK – 29th October 2014 – Ralph Lauren has taken over the 15 window displays at Harrods on London’s Brompton Road to support the launch of its Polo Ralph Lauren line using mobile proximity technology. To mark the designer’s expansion to now include Polo for women; Ralph Lauren called upon Harrods’ previous experience in digital marketing. The brand is striving to connect with shoppers via their smartphones by offering exclusive and interactive content as well as an out of hours’ opportunity to enrich their luxury shopping experience.

3 days ago

Decade of Experience Developing Mobile Payments and Proximity Marketing Solutions Positions Proxama Ideally for North American NFC and BLE Boom

San Francisco, CA – October 7, 2014 – Proxama Inc., the global mobile marketing, loyalty and payments company, today announced it is expanding its global reach by launching operations in North America. To lead efforts in the region, Proxama has appointed Pascal Caillon to the position of General Manager for North America. 

4 weeks ago

BLOG

Mobile Payments – Why wait for Apple?

Android handset manufacturers have of course supported NFC for a long time, but the secure element based payment solutions seen to date, struggled to make it beyond the Pilot/Test phase. That changed last year when Google announced the inclusion of Host Card Emulation (HCE) in the Android KitKat OS. This singular move transformed the mobile payments landscape, bringing new opportunities to service providers to deploy mobile NFC payment solutions on a commercial scale, obviating the need for the hitherto complex secure element ecosystem which required commercial co-operation between SPs, Mobile Network Operators, SIM vendors and Trusted Service Managers.

2 weeks ago

Apple and NFC – has this ongoing saga finally come to an end?

NFC had a stuttering and uncertain start, with trials as far back as 2007 promising a future where we would all be tapping our phones to buy a coffee, board a train, pay for a cab, buy lunch and receive compelling offers and rewards, all with a simple tap of our smartphones.

2 months ago

EVENTS

CARTES SECURE CONNEXIONS: 4 – 6 November 2014

We are pleased to announce that we will be attending CARTES SECURE CONNEXIONS in November this year. More information about what we are planning to do there will follow shortly!

 

Money20/20, 2 – 6 November 2014

We are pleased to announce that we will be attending Money20/20 in November this year. More information about what we are planning to do there will follow shortly!

 

TWEETS