Board of Directors Executive Team
Non-Executive Chairman Kelvin Harrison

Kelvin Harrison is a chartered engineer with extensive experience in executive and non-executive roles across the information technology, media and telecommunications sector. His involvement has spanned from start up, through VC and PE investment to IPOs on LSE and AIM and exits via trade sale. He was previously CEO of Vega Group plc and Maxima Holdings plc, which he founded and grew to more than £50M revenues, £9M pbt and 500 staff. He was also CEO of Symbionics Group, a pioneer in wireless technologies such as Bluetooth, and an NED with UBC Media Group plc.

He has led high growth of revenues and profits in British and International businesses, with a recent focus on Software as a Service (SaaS). He was Chairman of NetDespatch which was recently purchased in a strategic acquisition by Royal Mail Group. He is also Chairman of Traveltek, Atlas Cloud and Clixifix.

Chief Strategy Officer Dan Francis

Dan has over 20 years’ experience in creating and developing new products and businesses, specialising in commercialising new technologies such as mobile, data and AI. He has worked in senior positions in the retail, loyalty & marketing and financial services for and with brands such as American Express, Aimia and Barclays. Dan joined in August 2016 to lead the scaling of our Mobile Data and Location Intelligence Division, building on similar programmes of work from his experience with major brands such as Barclaycard, Nectar & Sainsbury’s. He joined the Board in June 2017.

CTO Paul Hayton

Paul is a Chartered Engineer with a PhD in Engineering. He was a co-founder of Ad-X Limited which provided a first to market mobile ad-tracking and attribution platform and was acquired by Criteo. At Criteo he led a team scaling the Catalog infrastructure onto Hadoop. His expertise is a combination of iOS and Android App SDK development and Big Data processing.

CFO David Rae

David is an accomplished CFO with a wealth of public company, growth and international business experience within the technology and energy sectors.
David is currently the CFO of SmartXpo Solutions Limited, the AI and machine learning company to the global events industry. Prior to this, he was CFO of STC Energy Management Limited, a leading energy software technology provider, where he led the sale of the company to Inspired Energy PLC. Previously, David was a non-executive director of Pixels Limited, (formerly AIM quoted as Pixel Interactive Media Limited) which was recently acquired by Gravity4, with responsibility for corporate governance and investor relations.

Commercial Director Steve Hanson

Steve brings a wealth of senior commercial experience across the media and technology sectors, specifically within mobile, digital, tv and outdoor advertising. He has built numerous high-performing, international sales divisions and has developed long-standing, senior relationships and partnerships with leading enterprise and agency partners, on a global basis.

Chief Executive Officer Mark Slade

Mark is one of the advertising industries leading lights with numerous senior relationships across the ad tech and media giants. He joins us from Opera Mediaworks, where he was Managing Director, EMEA. Mark founded and sold his mobile advertising business 4th Screen to Opera, and then helped grow the business to over $100m in revenues. Mark’s expertise is in executing in a high growth ad tech sector as well as European acquisitions. He joined the Board in June 2017.

Director of Product and Technology Simon Jones

During a 30 year career Simon has worked at several technology and communications companies, and has fulfilled a range of roles encompassing project and programme management. With a broad history of working with start-ups and large scale enterprises, Simon has been able to bring both structure and adaptability to Proxama’s Programme function.

Non-Executive Director Shaun Gregory

Shaun has been a Non-Executive Director at Proxama since June 2014. Shaun has held a number of executive roles at some of the most respected international media and technology businesses such as Telefónica, Telegraph Media Group and EMAP. He currently serves as CEO of Exterion Media, a leading
international outdoor advertising Company, backed by Platinum Private Equity. Shaun is also a Non-Executive Director on various Boards, including Ocean Outdoor, and has served as Non-Executive Chairman for companies including Weve and Tag Man. In the industry, Shaun serves as the Vice Chairman for FEPE, and has previously served on the Board on numerous Trade Bodies, including the Mobile Marketing Association and The Advertising Association.

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