Board of Directors Digital Payments Proximity Marketing
Non- Executive Chairman Kelvin Harrison

Kelvin Harrison is a chartered engineer with extensive experience in executive and non-executive roles across the information technology, media and telecommunications sector. His involvement has spanned from start up, through VC and PE investment to IPOs on LSE and AIM and exits via trade sale. He was previously CEO of Vega Group plc and Maxima Holdings plc, which he founded and grew to more than £50M revenues, £9M pbt and 500 staff. He was also CEO of Symbionics Group, a pioneer in wireless technologies such as Bluetooth, and an NED with UBC Media Group plc.

He has led high growth of revenues and profits in British and International businesses, with a recent focus on Software as a Service (SaaS). He was Chairman of NetDespatch which was recently purchased in a strategic acquisition by Royal Mail Group. He is also Chairman of Traveltek, Atlas Cloud and Clixifix.


Chief Executive Officer (CEO) John Kennedy

In his roles as CEO and CFO, John has led the Group through a number of phases of change, since joining in 2015. Initially as CFO, driving the financial strategy of the business and more recently as CEO, focusing on the disposal of the Payments business and the growth of the Proximity Marketing Division.

During his 20 years at Global Insurance Company Aviva, John gained significant operational experience and led a number of cost management programmes. He was also responsible for a number of mergers and acquisitions during his time here, including transactions with RAC, CGNU, and London and Edinburgh.

John then spent two years as an Executive Director of IT software company, Validus, where he helped to double the size of the company, commercialise the company’s services, and led the process to its sale to private equity group Lloyds Development Capital. Both roles have also consolidated his experience in sales and marketing. John joins Proxama after serving as Divisional Finance Director at RAC Motoring Service, supporting the sales process between The Carlyle Group and GIC, for a reported £2bn.


Director of Strategy, Product & Planning Dan Francis

Dan has over 20 years’ experience in creating and developing new businesses, specialising in commercialising new technologies. He’s worked in senior positions in the retail, loyalty & marketing and financial services for brands such as American Express, Aimia and Barclays bank.
Dan joined in August 2016 to lead the scaling of our proximity marketing business, building on similar programmes of work from his experience with Barclaycard, Nectar & Sainsbury’s


CEO of Marketing Division Jon Worley

Jon has over 20 years’ experience managing complex technology and business change projects across different market sectors including retail, banking and hospitality & leisure. Jon joined Proxama in 2014 to lead the delivery of our mobile marketing solutions into the retail and media markets. His in-depth knowledge of customer loyalty strategy will ensure that our clients’ projects are successful and achieve their potential to engage customers effectively.


Non-Executive Director Gavin Breeze

Gavin Breeze is a successful entrepreneur and investor in the electronics payment space. Gavin founded DataCash Group PLC in 1997 which was sold to MasterCard® in 2010. Gavin was a non-executive director of Envoy Services Limited, which was sold to Worldpay, and MoPowered Group plc. He currently sits on the boards of New City High Yield Trust plc, Mi-Pay Group plc and Proxama plc. He also serves on the boards of a number of companies in his home base of Jersey. Gavin has a degree in History from the University of Cambridge.


Commercial Director, Proximity Marketing Division Gavin Talbot

Gavin is a qualified Charted Accountant with a number of years’ commercial experience, specialising in business development, joint ventures, sales and marketing, affinity partnerships and driving initiatives within the mobile sector.

Previously, Gavin was a founding director of Oakley Mobile, a design & development business delivering mobile app based solutions and strategies within B2B and B2C sectors.

Gavin has a wealth of knowledge in the mobile technology sector to support an evolving direction and execute strategy in proximity solutions for Proxama.


Head of Product Marketing Louise Thompson

Louise has over 10 years’ experience of both consumer and B2B marketing, gained from both agency and in-house environments. Louise joined Proxama in 2012 and has strategic responsibility for the definition and marketing of Proxama’s proximity marketing products, platform and services.


Deputy Chairman David Bailey

David Bailey had a career as a stockbroker with Phillips and Drew/UBS for many years specialising in equity and derivative markets. Since leaving the City in 1988, he has served as a non-executive director of about 30 public and private companies. He was a director of DataCash Group PLC throughout its “quoted” life of 10 years, prior to the AIM listed payment Service Provider being acquired by Mastercard® in 2010. David is presently a director of a number of companies, including the web based legal publisher Mondaq Limited and MET Parking Limited and is also a director of Greenham Common Trust. David’s wide experience includes mergers and acquisitions, venture capital, business angel financing and corporate governance.


Head of Operations Darren Taylor

Before joining Proxama Darren worked as senior change manager within the Virgin Group responsible for delivering a range of strategic business change programmes across technology, digital, new product development and commercial property portfolios. With nearly 20 years’ experience within the Virgin and Royal Bank of Scotland groups, working in management roles spanning operations and technology Darren is able to ensure our focus on putting customers first and delivering exceptional service.


Head of Programme Simon Jones

During a 30 year career Simon has worked at several technology and communications companies, and has fulfilled a range of roles encompassing project and programme management. With a broad history of working with start-ups and large scale enterprises, Simon has been able to bring both structure and adaptability to Proxama’s Programme function.


Non-Executive Director Shaun Gregory

Shaun was most recently Managing Director of Advertising at Telefónica where he had been leading the transformation and growth of Telefónica’s Advertising businesses globally, developing pioneering marketing solutions in the digital world.

Prior to his role at Telefónica, Gregory held a number of executive roles at companies including Telegraph Media Group and EMAP, where he was Managing Director of National Brands. He has over 25 years media experience, both in the UK and internationally, spanning all forms of media. He is an insightful and respected authority in the advertising field, and has served on a number of industry trade bodies, including the Global Board of the Mobile Marketing Association and The Children’s Panel for the Advertising Association. He is also Non Executive Chairman at WEVE, a UK joint venture between Vodafone, Everything Everywhere and Telefónica and currently serves as a Non Executive Director on various Boards, including Ocean Outdoor, the UK’s leading player in large format digital Out-of-Home.

Commenting on the Board appointment, Neil Garner, Chief Executive of Proxama, said: “We are delighted to welcome Shaun to the Proxama team. As one of the UK’s most respected advertising experts, he will be a great asset, as will his experience gained from directorships of other major companies.”


CEO, Payments Division Mike Woods

Mike joined Proxama with the acquisition of Aconite Technology late in 2014. Mike founded Aconite, the card payments and security company, in 2000, where he served as CEO and Chairman. He went on to transform Aconite into a global payments software business with blue chip clients across Europe, Middle East, Africa and USA.

Drawing on over 30 years of international banking and retail experience in senior positions with, for example, NatWest Group and Royal Bank of Scotland, where he had responsibility for over 1,000 people across multiple divisions, he has developed a skill set that spans strategy, business innovation and leadership. Mike is now well placed as CEO of Proxama’s Digital Payments Division and as Proxama’s newest board member to use his expertise and knowledge of corporate finance and company funding to drive the transformation of Proxama into a major global player in Digital Payments and Proximity Marketing.


VP Marketing Rob Macmillan

Rob is responsible for Product Marketing and Product Management for Payments Solutions in Proxama Group. His knowledge of card payment and NFC mobile management systems is applied to leading the product strategy and roadmap for the Group. Prior to being one of the first starters at Aconite, Rob delivered numerous business and technical consulting projects at PwC.


Business Development Director Graham Tricker

Graham has been with Proxama for over 5 years, achievements to date include: leading a global NFC marketing relationship with Nokia; ran the UK’s first NFC outdoor campaign promoting X-Men First Class; delivered the first proximity coupon campaign with Nokia in the UAE; launched the Quick Tap Treats wallet with Orange and EAT.; deployed the largest NFC marketing infrastructure in the UK with Guinness; ran the commercial operations and platform for Weve’s pouch and more recently secured £1m funding from UK government to develop proximity marketing services to re-invigorate the UK high street.

Prior to joining Proxama, Graham was CTO at Hypertag and has been at the forefront of the mobile industry since 2005 working with many global brands to deliver their mobile strategies. Hypertag’s Proximity Marketing platform delivered over 600 marketing campaigns worldwide. Prior to moving into mobile Graham led a series of product based technology programmes for BorgWarner BERU (an automotive electronics manufacturer) for Volkswagen Audi Group and a number of motorsport organisations.


Sales & Marketing Director Patrick Regester

Patrick has over twenty years experience in international sales and operational management in the software industry. His career includes senior positions at Uniplex, Secure Computing Corp. and at I-Logix as a member of the executive team which sold the company to Telelogic AB in 2006. Prior to joining Aconite, Patrick was VP of International Operations of the I-Logix division of Telelogic, with responsibility for all subsidiaries in Europe and Asia.


Head of Delivery Peter Tallant

Peter is responsible for all development and delivery across the Proxama Payments division. Prior to Proxama, Peter was with Aconite since its inception in 2000 and led all of the complex consultancy assignments and EMV solution implementation programmes. He has been in the smart card business since 1994 when working for NatWest Bank, he led the team of business analysts to launch Mondex jointly with Midland Bank.


VP Business Development Nigel Beatty

Nigel has over 30 years experience in the card payments business and is a recognised expert and thought-leader on smart card and EMV implementation. In addition to senior positions with a number of blue-chip card issuers, Nigel held the post of Technical Manager of ‘Switch’, the UK’s national debit card network, and was responsible for its migration to EMV cards. Nigel was also Programme Manager for the launch of EMV cards in Hong Kong. Nigel was a Senior Consultant with Aconite for over 10 years prior to its acquisition by Proxama, and with the move to mobile payments underway is now responsible for global business development, with particular focus on North America.


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