All Chief Executive Officer (CEO) Non- Executive Chairman Non-Executive Director
Chief Executive Officer (CEO) John Kennedy

In his roles as CEO and CFO, John has led the Group through a number of phases of change, since joining in 2015. Initially as CFO, driving the financial strategy of the business and more recently as CEO, focusing on the growth of the Proximity Marketing Division.

During his 20 years at Global Insurance Company Aviva, John gained significant operational experience and led a number of cost management programmes. He was also responsible for a number of mergers and acquisitions during his time here, including transactions with RAC, CGNU, and London and Edinburgh.

John then spent two years as an Executive Director of IT software company, Validus, where he helped to double the size of the company, commercialise the company’s services, and led the process to its sale to private equity group Lloyds Development Capital. Both roles have also consolidated his experience in sales and marketing. John joins Proxama after serving as Divisional Finance Director at RAC Motoring Service, supporting the sales process between The Carlyle Group and GIC, for a reported £2bn.


Non- Executive Chairman Kelvin Harrison

Kelvin Harrison is a chartered engineer with extensive experience in executive and non-executive roles across the information technology, media and telecommunications sector. His involvement has spanned from start up, through VC and PE investment to IPOs on LSE and AIM and exits via trade sale. He was previously CEO of Vega Group plc and Maxima Holdings plc, which he founded and grew to more than £50M revenues, £9M pbt and 500 staff. He was also CEO of Symbionics Group, a pioneer in wireless technologies such as Bluetooth, and an NED with UBC Media Group plc.

He has led high growth of revenues and profits in British and International businesses, with a recent focus on Software as a Service (SaaS). He was Chairman of NetDespatch which was recently purchased in a strategic acquisition by Royal Mail Group. He is also Chairman of Traveltek, Atlas Cloud and Clixifix.


Non-Executive Director Shaun Gregory

Shaun was most recently Managing Director of Advertising at Telefónica where he had been leading the transformation and growth of Telefónica’s Advertising businesses globally, developing pioneering marketing solutions in the digital world.

Prior to his role at Telefónica, Gregory held a number of executive roles at companies including Telegraph Media Group and EMAP, where he was Managing Director of National Brands. He has over 25 years media experience, both in the UK and internationally, spanning all forms of media. He is an insightful and respected authority in the advertising field, and has served on a number of industry trade bodies, including the Global Board of the Mobile Marketing Association and The Children’s Panel for the Advertising Association. He is also Non Executive Chairman at WEVE, a UK joint venture between Vodafone, Everything Everywhere and Telefónica and currently serves as a Non Executive Director on various Boards, including Ocean Outdoor, the UK’s leading player in large format digital Out-of-Home.

Commenting on the Board appointment, Neil Garner, Chief Executive of Proxama, said: “We are delighted to welcome Shaun to the Proxama team. As one of the UK’s most respected advertising experts, he will be a great asset, as will his experience gained from directorships of other major companies.”


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