TV Sites and TV Keys – Bringing Interactive TV to Life

What is a TV Site?

TV Sites are similar to a website, but on TV. They are an interactive TV destination where viewers can bet, vote, shop, buy or simply get information. In fact, you can build almost any monetised interaction into TV Sites. Because TV Sites are built using existing web content, they offer a TV presence at a fraction of the cost of traditional interactive TV services.

TV Sites are built using wTVML, an XML markup language. To reach a TV Site viewers enter a simple TV Key using the remote control. For example, for TV Key ‘FLOWERS’, viewers enter 3569377. Nine million Sky subscriber homes currently have access to TV Keys and the service is being rolled out to other TV platforms. See www.tvkeys.co.uk for more.

Click on the thumbnails below for an idea of what's possible.

How can Proxama help with your TV Site?

Because we have been developing interactive TV services using wTVML for five years, we are well placed to help you get the most out of this exciting new platform.

• Content strategy – we can help you understand how to get the best value from your TV Site. And because we work with many consumer technologies – including mobile, smart cards and NFC – we can help you build a strategy that fully integrates with all your marketing activities.
• Service innovation – whatever sort of interaction you want with your audience, from shopping to voting, betting or gaming, we can help you explore and develop new ways to engage.
• Design – our experienced TV Site designers and programmers will take you through a storyboarding process to ensure your site is simple and easy to navigate using the remote control while also maintaining the look and feel of your website.
• Hosting and go live – our hosting platform means we can deploy prototype TV Sites as well as live interactive services.

Costs and timescale

Miniweb TV Sites combine the wide reach of mass media broadcast TV with the measurable interactivity and cost-effectiveness of the web. Because TV Sites use repurposed web content, a TV presence can be created in as little as two weeks from as low as 10 per cent of a typical red button campaign.

Why work with Proxama?

The Proxama Miniweb developer team was involved in developing some of the key features of Miniweb (TV technology platform behind TV Sites), and knows how to get the best from it. In addition:

• We have deployed web on TV Sites for big name brands including John Lewis, Faith and QED.
• The team has worked on many wTVML services including SkyCard, message2mobile, AOL and Domino’s Pizza.
• We have experience of creating innovative multi-channel customer services across the web, mobile, interactive TV, smart cards and NFC devices.
• We offer flexible help and support designed to meet the specific needs of both large organisations – including BskyB, Virgin, Vodafone and MasterCard – to small start-ups.

More about us

Get in touch to find out how we can help you develop a Miniweb interactive TV Site or to understand how to use consumer technologies to deliver better customer propositions in payments and ticketing, loyalty or service discovery.