Neil Garner to present at Travel 2020

Date: 28 Oct 2011

Proxama CEO, Neil Garner, will be one of the main draws at the upcoming Travel 2020 conference in London, when he presents his vision of the impact that near field communications (NFC), when used with mobile phones, is going to play for travellers, in a plenary session titled “Journey experience and the effects of NFC”.

Speaking to the cream of the travel industry, Neil will be unveiling his thoughts on how NFC will enrich travellers’ journeys and offer greater returns for transport providers and advertisers through ticketing, mobile payments and proximity marketing.

Specifically, he will provide the audience with an update on the latest NFC developments in the UK transport sector, highlight the benefits of using pre-paid NFC cards on public transport, discuss the processes and outcomes of loading pre-paid cards onto mobile wallets and outline the opportunities NFC presents marketers to offer incentives to drive up the use of public transport.

He will share with the audience examples of NFC marketing campaigns that have already been delivered, practical ideas for ‘hyper-local’ targeting of traveller groups and explain how NFC can provide ‘real time’ analytics.

Neil is widely recognized as an NFC guru who has blazed the trail of innovation for many years. He founded Proxama which is now a leading provider of NFC marketing campaigns and mobile payments working with major handset manufacturers, network operators, card distributors and advertisers to bring the benefits of NFC to the global mass market.

To find out more about the event, visit the Travel 2020 website.