Proxama named as winner in technology start-up awards

Date: 12 Dec 2011

Proxama, the leading exponent of near field communications (NFC) for mobile phones, has been named as a winner in the Cambridge Wireless Discovering Start-Ups 2011 competition. The UK-wide awards recognize excellence in technological innovation from start-up companies.

Proxama earned its winner’s status as a result of the work that it has carried out delivering  innovative proximity marketing campaigns and developing mobile wallet and contactless payments systems for smart phones using NFC . This year, it has worked closely with handset giant Nokia to develop NFC applications for its new generation of smart phones and with MasterCard Worldwide to create an end-to-end mobile phone payment solution.

Neil Garner, CEO, Proxama said: “I am delighted that the work we have been doing in developing NFC applications for the new wave of mobile phones has been recognized with this prestigious award. 2012 is expected to be the breakthrough year for NFC-enabled handsets, with hundreds of models forecast to be launched in the first half of the year. The experience we have already gained from running NFC out-of-home marketing campaigns with clients such as Nokia and 20^th Century Fox, means we are well placed to play a key role in the further development of mobile marketing and contactless payments.”

Proxama was chosen from 23 shortlisted companies that pitched to investors and judges at Queens’ College, Cambridge that included senior representatives from companies including Microsoft, RIM, Nokia, Qualcomm Ventures, Innovacom, Broadcom, Orange, O2 Telefonica and ARM.

As a result of winning this award, Proxama is now eligible to present its ideas and business vision for NFC mobile phones to leading wireless industry delegates from over 20 countries at the 2012 Future of Wireless International Conference next June.