21st December 2016
London, United Kingdom, 21 December 2016: Proxama PLC (AIM:PROX), the leading mobile proximity marketing expert, is pleased to announce that it has formed an exclusive new revenue share contract with Limited Space, the leading media specialist within the shopping mall sector, to deploy its proximity marketing network to shopping malls across the UK, including premium flagship malls such as Bluewater London and Bullring Birmingham.
Proxama will be working with Limited Space to deploy beacons into its Adlift advertising assets, with a commitment to enable 30 malls within the first six months of the contract. The Bullring, Birmingham is already installed, with campaigns currently in planning stage to begin in January 2017. The Adlift assets are prominently positioned for shoppers at the highest dwell time locations throughout the malls, alongside the entire mall audience which delivers a fortnightly footfall of around 47 million people.
Proxama’s dual format beacons will be fitted into the assets, which support both Eddystone and iBeacon, so they can reach all mobiles via in-app or mobile web engagement. This new deal follows on from recent network deals with other media and location owners and should see the Company’s beacon network grow to over 5,000, with brands able to utilise and roll-out both mobile in-app and web campaigns at every location.
With high footfall and visitors looking to purchase goods or socialise with friends, shopping malls are a natural environment for Proxama’s proximity marketing network, which enables brands to communicate using proximity marketing services to consumers via their mobiles.
Proxama CEO, John Kennedy said, “Our technology fits neatly with the concept of a modern shopping mall where consumers come not only to purchase items but also spend time and relax. This combination is exactly the audience that would appreciate engagement from brands. This move into retail is an important step for Proxama, as our core business focus is on working with brands and businesses who want to use our technology to reach millions of consumers. We are very excited about this contract and the opportunity it presents.”
Samantha Sida, co-founder of Limited Space, added: “This six month exclusive agreement with Proxama is an important development in the evolution of our retail media portfolio, giving us first mover advantage in the retail out-of-home sector. The beacon technology will turn more than 700 of our classic advertising assets into mobile ready sites, bringing the physical and digital world closer together, and enabling consumer interaction with a static advertising format. We are very excited to see the impact the partnership will have on our clients’ campaigns.”