19th May 2015
London, 19 May 2015: Proxama PLC (AIM: PROX), the international mobile commerce company specialising in proximity marketing and provider of end-to-end payment solutions for card issuers, is pleased to announce that it has been awarded an contract with Exterion Media UK (“Exterion”), Europe’s largest privately owned out–of-home media owner.
Proxama is also delighted to announce that it has been awarded a £1 million grant by Innovate UK (an executive non-departmental public body, sponsored by the Department for Business, Innovation & Skills) as part of their aim to support the UK’s high streets.
Exterion Media Contract
Our proximity marketing division, which focuses on connecting consumers to retailers and brands via Bluetooth Beacon technology, will provide Exterion with a managed service to deliver proximity marketing services to consumers’ smartphones, whilst using public transport. The contract is for up to three years and the first phase will look to build on the successful trial conducted on buses in Norwich late last year, with a roll-out to UK major cities.
This Exterion partnership represents a significant milestone in Proxama delivering their strategy.
Exterion has a nationwide portfolio of advertising environments in the largest urban areas in the country. They also own media sites in numerous high footfall locations in London and are the sole providers of advertising space on Transport for London’s bus and Underground services.
Jason Cotterrell, Managing Director of Exterion Media UK comments:
“We are pleased to announce this commercial partnership with Proxama. Consumer engagement is at the heart of what we do and we are excited to embark on a partnership that will help advertisers engage with and inform audiences on the move.”
Jon Worley, CEO of Proxama marketing division comments:
“We are very pleased to have won this contract with Exterion. It is a great opportunity to demonstrate the potential of our mobile-based marketing solutions and we believe that advertisers will see increased engagement from those consumers who have chosen to receive the messages. For the marketing division, this contract is another success in our strategy of expanding the Proxama Network into primary sectors, including transport. ”
£1m Grant from Innovate UK
Proxama is delighted to have secured a second grant for £1 million from Innovate UK as part their aim to strengthen the UK’s high streets. Following on from the Mary Portas review of the challenges facing the UK high streets, Innovate UK has been seeking to support businesses working closely with the UK’s high streets. In June last year, Proxama announced that it had been granted £100,000 from Innovate UK to develop mobile proximity marketing and loyalty services across the City of Norwich. Proxama competed against approx. 30 other business to secure this second grant which will be paid over the next two years.
The initial grant of £100,000 enabled Proxama to create Loka, a mobile application that enabled merchants to engage shoppers using Bluetooth beacon technology delivering promotions and information as they pass by their stores. This additional £1m will allow a full scale roll-out to other UK cities, in addition to further development around the technology. Loka, is a community loyalty and information mobile application which can be deployed in high streets nationally providing consumers with in-the-moment access to information and promotions.
Jon Worley, CEO of Proxama marketing division said:
“We are extremely pleased to have won this significant grant. We were competing against a number of other excellent businesses and we are very pleased to be selected by Innovate UK. Proximity marketing is part of the future of our high streets as it is today in the US and we hope to be key to bringing it to the UK.”