Google certifies Proxama for Physical Web experiences

2nd September 2016

Proximity marketing expert becomes the first in Europe and one of only two globally to achieve certification

 London, United Kingdom, 2 September 2016 – Proxama PLC (AIM: PROX), the leading mobile proximity marketing expert, announces that on 1 September 2016 it was certified by Google to deliver Physical Web user experiences for consumers, after graduating from its new beacon certification programme.

Information from Google on Location Services Providers can be found at:

https://developers.google.com/beacons/eddystone#location_services_providers

Proxama is one of only two companies in the world and the first in Europe to be certified by Google as a Google Location Services Provider, so that they can offer services and experiences based around Google’s open beacon format, Eddystone. This follows from Proxama’s recent collaboration with Google on the world’s first consumer Physical Web experience MyStop™, which featured at Google’s 2016 I/O conference.

Through its beacon certification platform Google is aiming to build a network of trusted partners that can offer comprehensive integration with its own technology platform. The selection process for Location Service Providers is based on their skills to enable compelling user experiences and with Proxama now being certified Google has endorsed Proxama to provide its beacon services to existing and new customers.

Juniper Research estimates that revenue from beacon-triggered content may reach as much as $44 billion by 2020, and that over 71% of that revenue will be driven through highly targeted and contextually aware ad-supported services[1].

John Kennedy, CEO, Proxama said, “To be one of only two companies to be certified by Google is a huge achievement and one we expect will be critical in encouraging more brands to work with us. The campaigns we are running today on our beacon network are truly engaging providing a mix of useful information relevant to location as well as innovative marketing messages from brands that seek to interact with the customer as opposed to simply advertise their products. This, now known as Physical Web experiences, is starting to transform location based marketing.”

Proxama recently announced its work with Skyscanner on an innovative web engagement campaign targeting consumers on the move via Google Nearby and its network of Eddystone supported beacons.

This announcement contains inside information for the purposes of Article 7 of Regulation 596/2014 (MAR).

[1] Source: Juniper Research, Context & Location Based Services: Advertising, Retail & Emerging Technologies 2016-2020, 16th March 2016 (http://www.juniperresearch.com/press/press-releases/app-advertising-optimised-by-location-and-context)