17th March 2017
Mobile Apps are a key customer engagement channel for banks and other card issuers. Consumers have come to expect the immediate, anywhere, anytime capability to check a balance, view transaction history or make a payment.
On top of improved convenience for the consumer, mobile apps have reduced operational costs for banks by removing workload from branches and call centres. All this is achieved along with regular reinforcement of the bank brand through the mobile app user interface.
It’s no surprise, therefore, that card issuers are looking for new features to incorporate into mobile apps to add value for the consumer and the bank.
An excellent candidate for improving consumer experience and reducing cost is enabling the mobile app for card PIN management.
A simple addition to a mobile app would allow consumers to securely view their PIN, change it and even self-select the PIN before card issuance. Providing such immediate access to the PIN not only improves consumer experience, it also saves money for the issuer by avoiding ‘down time’ when the card cannot be used. It also has the added benefits of removing the significant cost of generating and mailing paper PIN mailers as well as avoiding the potential of fraud through intercepting the PIN before delivery.
Proxama provides this capability through an API which enables bank developers to incorporate secure PIN management into their mobile app. As well as providing a simple mechanism for displaying or sending PIN information, the API also establishes an end-to-end encrypted channel to the central Proxama PIN Manager system. Fully compliant with PCI standards, this approach allows the bank to maintain branding as well as a consistent look and feel to the mobile app.
Once established, this secure mobile channel could be extended to support management of other consumer credentials such as bank passcode’s or PINs for mobile payment. And, beyond that, including PIN checking online would provide additional mechanisms for consumer verification.