Our platforms enable mobile proximity commerce across loyalty, marketing and payments.
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TapPoint® and CardGateway® are Proxama’s platforms for managing proximity engagement, offers, loyalty and payments.
TapPoint® provides a range of capabilities enabling Cities, Retailers, Media Owners and Brands to rapidly deploy mobile proximity engagement and loyalty services. CardGateway® is a secure bank grade platform enabling financial institutions to transition their card portfolio into mobile.
These two platforms can either be deployed independently or as a combined offering providing a complete commerce solution through engagement, offers, payment and loyalty:
In August 2014, Proxama worked with The KIA Oval to deliver a new exclusive VIP App, utilising the latest mobile proximity marketing technologies; Geo-fencing, Bluetooth Low Energy (BLE) and Near Field Communication (NFC).
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In April 2014, Posterscope ran an OOH marketing campaign for Ladbrokes, utilising NFC and QR enabled six sheets across multiple OOH owners – JCDecaux, Primesight and Clear Channel. The campaign was deployed across 1700 UK sites and was designed to encourage consumers to tap to download the Ladbrokes app on their mobile phone to receive a £50 free bet.
In April 2014, Proxama worked with Ubisoft® to promote the highly anticipated launch of its new video game Watchdogs ™. Utilising proximity mobile marketing technologies, Near Field Communication (NFC) and QR codes, the campaign incentivised gamers to “tap-in” and interact with the brand using their smartphones to enter the competition for a chance to win a paid for holiday to Chicago.
In April 2014, Proxama partnered with Exterion Media and First Aberdeen, to pilot an innovative new customer engagement campaign utilising NFC and QR technology. As the first fully interactive bus campaign in the UK to utilise both NFC and QR technology, it was deployed across 20 bendy buses in Aberdeen, Scotland.
Currently, the industry is saturated with a number of stakeholders and services that convolute and divide the sale of digital media. This acts as a barrier to engaging the consumer, with no service offering the quintessential solution.
We are pleased to announce that we will be attending CARTES SECURE CONNEXIONS in November this year. More information about what we are planning to do there will follow shortly!
We are pleased to announce that we will be attending Money20/20 in November this year. More information about what we are planning to do there will follow shortly!
We are pleased to announce that we will be attending Mobile World Congress in March next year. More information about what we are planning to do there will follow shortly!