We specialise in transport based mobile proximity services, using beacons to engage users via mobile in moments of high dwell.
Our award-winning mobile technology platform, TapPoint®, enables brands to interact more effectively with consumers across transport networks and high footfall destinations, such as shopping mall, stadiums and city centres and events.
Our highly flexible TapPoint® Mobile SDK supports iBeacon and Eddystone on both Android and iOS applications. Integrate and deploy proximity marketing campaigns across our network or your own, quickly and easily.
We offer both fully managed and self-serve solutions for implementing your mobile proximity marketing campaigns. All underpinned by our award-winning campaign and infrastructure management platform, TapPoint®.
TapPoint® analytics will ensure you always know who, what, where and when with regards to measuring ROI of your mobile proximity marketing campaign, especially when combined with your own mobile app data.
Beacon enable your media assets to extend the reach of your audience onto mobile.
Engage your visitors at destinations such as shopping malls, stadiums, city centres and events.
Improve millions of customer journeys taken each day by providing unique live travel updates and contextual notifications on mobile.
Become partner and drive new revenue streams and increase user engagement with your app.
Engage your target audience via mobile when they are in times of dwell.
Get better ROI for your clients by incorporating mobile proximity marketing into your integrated campaigns.
Our mobile proximity platform TapPoint® is compatible with both Apple iBeacon, and Eddystone - the open beacon format from Google.
As launch partners on Google’s official Location Services Providers programme, our TapPoint® platform has been fully certified by Google to support their beacon platform, Proximity Beacon API and Nearby Messages APIs, and allows clients to take full advantage of the following features:
TapPoint® has everything you need for your consumer mobile marketing strategy – from QR and Near Field Communication (NFC) to the latest innovation in Bluetooth beacons and physical web.
Install beacons in your own locations to target consumers with personalised, relevant and timely content, to create a more engaging experience with your brand.
TapPoint® provides a comprehensive range of services for managing scalable proximity networks. Including mobile apps to assign locations, beacon configuration and performance alerts. Open APIs enable network operators to rapidly integrate TapPoint® into your own systems.