Orange

Case study

"Proxama worked alongside marketing agency Iris and Orange to showcase the possibilities of NFC with a competition"

Overview

In 2011, Barclaycard and Orange launched the Quick Tap NFC payment application on the Samsung Tocco Eli phone. Proxama worked alongside marketing agency Iris and Orange to showcase the possibilities of NFC beyond payments, creating a solution that highlighted NFC marketing in the form of a competition.

Solution

Using Proxama’s TapPoint® technology, Iris placed NFC posters across London in a number of high profile locations. They promoted a competition for consumers to win either a Samsung Tocco Lite NFC phone or to receive a £5 voucher for Pret or EAT.

The posters encouraged consumers to ‘try their luck’ by tapping their NFC device. Competition logic managed via our TapPoint® platform displayed either a ‘congratulations’ or ‘try again later’ message, depending on whether or not they won. Consumers were limited to one competition entry per day, which was also controlled via TapPoint®.

Outcome

This campaign demonstrated to both Orange and Barclaycard the reward functionality of the Quick Tap payment app. All interactions were recorded via our TapPoint® platform and campaign reports were generated from the platform. The campaign was deemed a success and educated participants on NFC capabilities beyond payments.