Information and Service Discovery

Customer service and the management of information

Companies now have a more detailed view of customers thanks to information management and new technologies for staying in touch. But giving away personal information means customers expect more in return.

When it comes to using consumer technologies for customer service and information management applications, card and phone-based solutions offer many advantages. RFID and near field communications (NFC) can support multifunctional applications which are portable, personal and measurable. For instance, a shopping mall card can be used by customers for:

• Parking
• Digital discovery
• Receiving and redeeming personalised offers

And by the retailer or shopping centre for:

• Footfall measurement
• Other retail analysis

Service discovery using consumer technologies

Many consumer brands and public sector organisations are already using these technologies. For example:

• Transport operators and local government are using the mobile web and NFC smart posters for service discovery
• Event and venue companies are using RFID and NFC to monitor footfall and offer personalised incentives
• Consumer brands are using SMS and the mobile web for service discovery
• Retailers are looking at how to improve in-store product information using NFC

Working with contactless cards, mobile NFC and smart posters for service discovery

As well as helping clients use consumer technologies, we spend a lot of time on our own R&D and consumer field testing. As a result, we can help you:

• Understand your customers' user journey and which technologies they prefer
• Trial NFC-like services services using today's infrastructure
• Avoid isolated and expensive pilots and trials that fail to deliver