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Benefits of a technology-backed loyalty scheme

Businesses that want to get more out of their loyalty schemes are looking at new consumer technologies. Smart cards, mobile phones, the web and interactive TV can improve the customer loyalty experience and deliver greater return on investment through better:

Customer segmentation
Personalisation
Measurement

The card and phone-based loyalty scheme

In particular, a smart card-based loyalty scheme offers a consistent and personalised customer experience. And smart cards can add value across a range of channels. For example:

Broadcasters are using smart loyalty cards in set-top box interactive slots to monitor and reward viewing
Retailers are testing near field communication (NFC) phones as part of their smart card-based loyalty schemes
Transport operators are using NFC smart posters that interact with customers' mobile phones for affiliate marketing programmes and fare collection

Using smart cards, NFC and interactive TV in your loyalty scheme

Choosing the right technology for your customer is critical to the success of any loyalty scheme. But how can you stay ahead of emerging technologies while also understanding your customers' likely reaction to them?

Because we help clients build reward schemes across channels we can help you:

Understand your individual customers' user journey and which technologies they prefer
Develop an integrated loyalty solution combining mobile and interactive TV as part of a multichannel marketing strategy
Build multifunctional propositions that address the cost-benefit challenge in your loyalty scheme