All Chief Executive Officer (CEO) Chief Strategy Officer Non- Executive Chairman Managing Director Non-Executive Director
Chief Executive Officer (CEO) John Kennedy

In his roles as CEO and CFO, John has led the Group through a number of phases of change. He joined in 2015, initially as CFO, driving the financial strategy of the business and more recently as CEO, focusing on the restructuring of the Payments Division and the growth of the Mobile Data and Location
Intelligence Division.

During his 20 years at Global Insurance Company Aviva, John gained significant operational experience and led a number of cost management programmes. He was also responsible for a number of mergers and acquisitions during his time here, including transactions with RAC, CGNU, and London and
Edinburgh. John then spent two years as an Executive Director of IT software Company, Validus, where he helped to double the size of the Company, commercialise the Company’s services, and led the process to its sale to private equity Group Lloyds Development Capital. Both roles have also consolidated his experience in sales and marketing. John joined Proxama after serving as Divisional Finance Director at RAC Motoring Service, supporting the sales process between The Carlyle Group and GIC, for a reported valuation of £2bn.


Chief Strategy Officer Dan Francis

Dan has over 20 years’ experience in creating and developing new products and businesses, specialising in commercialising new technologies such as mobile, data and AI. He has worked in senior positions in the retail, loyalty & marketing and financial services for and with brands such as American Express, Aimia and Barclays. Dan joined in August 2016 to lead the scaling of our Mobile Data and Location Intelligence Division, building on similar programmes of work from his experience with major brands such as Barclaycard, Nectar & Sainsbury’s. He joined the Board in June 2017.


Non- Executive Chairman Kelvin Harrison

Kelvin Harrison is a chartered engineer with extensive experience in executive and non-executive roles across the information technology, media and telecommunications sector. His involvement has spanned from start up, through VC and PE investment to IPOs on LSE and AIM and exits via trade sale. He was previously CEO of Vega Group plc and Maxima Holdings plc, which he founded and grew to more than £50M revenues, £9M pbt and 500 staff. He was also CEO of Symbionics Group, a pioneer in wireless technologies such as Bluetooth, and an NED with UBC Media Group plc.

He has led high growth of revenues and profits in British and International businesses, with a recent focus on Software as a Service (SaaS). He was Chairman of NetDespatch which was recently purchased in a strategic acquisition by Royal Mail Group. He is also Chairman of Traveltek, Atlas Cloud and Clixifix.


Managing Director Mark Slade

Mark is one of the advertising industries leading lights with numerous senior relationships across the ad tech and media giants. He joins us from Opera Mediaworks, where he was Managing Director, EMEA. Mark founded and sold his mobile advertising business 4th Screen to Opera, and then helped grow the business to over $100m in revenues. Mark’s expertise is in executing in a high growth ad tech sector as well as European acquisitions. He joined the Board in June 2017.


Non-Executive Director Shaun Gregory

Shaun has been a Non-Executive Director at Proxama since June 2014. Shaun has held a number of executive roles at some of the most respected international media and technology businesses such as Telefónica, Telegraph Media Group and EMAP. He currently serves as CEO of Exterion Media, a leading
international outdoor advertising Company, backed by Platinum Private Equity. Shaun is also a Non-Executive Director on various Boards, including Ocean Outdoor, and has served as Non-Executive Chairman for companies including Weve and Tag Man. In the industry, Shaun serves as the Vice Chairman for FEPE, and has previously served on the Board on numerous Trade Bodies, including the Mobile Marketing Association and The Advertising Association.


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