Latest mobile news and innovation from across the globe straight to your inbox
Latest mobile news and innovation from across the globe straight to your inbox
Neil founded Proxama in 2005 (then called Glue4 Technologies). The business focused on creating services that link people and brands using consumer technologies. In 2008, the company was rebranded as Proxama with a focus on the applications of mobile, smartcard and NFC technologies. Neil passionately believes in using emerging technologies to create valuable services for people.
Prior to founding Proxama, Neil ran a division of a niche consultancy, Consult Hyperion, where he led the systems implementation teams for a number of ground breaking products including Vodafone’s m-Pesa, MasterCard’s PayPass, Sky and Barclaycard’s SkyCard and American Express Blue card.
Neil has a MEng and DPhil from York University and is a Chartered Engineer. Any precious time at home is split between renovating an old property and enjoying life with his wife and three young children.
From 21st October - 7th November, Ralph Lauren celebrated the expansion of its Polo range by taking over the 15 iconic window displays at Harrods on London’s Brompton Road. The window display was ‘brought to life’ with the addition of a fully integrated mobile proximity marketing campaign, which enabled Ralph Lauren and Harrods to further enrich their consumers’ shopping experience and increase their brand exposure.
In August 2014, Proxama worked with The KIA Oval to deliver a new exclusive VIP App, utilising the latest mobile proximity marketing technologies; Geo-fencing, Bluetooth Low Energy (BLE) and Near Field Communication (NFC).
In April 2014, Posterscope ran an OOH marketing campaign for Ladbrokes, utilising NFC and QR enabled six sheets across multiple OOH owners – JCDecaux, Primesight and Clear Channel. The campaign was deployed across 1700 UK sites and was designed to encourage consumers to tap to download the Ladbrokes app on their mobile phone to receive a £50 free bet.
In April 2014, Proxama worked with Ubisoft® to promote the highly anticipated launch of its new video game Watchdogs ™. Utilising proximity mobile marketing technologies, Near Field Communication (NFC) and QR codes, the campaign incentivised gamers to “tap-in” and interact with the brand using their smartphones to enter the competition for a chance to win a paid for holiday to Chicago.
In April 2014, Proxama partnered with Exterion Media and First Aberdeen, to pilot an innovative new customer engagement campaign utilising NFC and QR technology. As the first fully interactive bus campaign in the UK to utilise both NFC and QR technology, it was deployed across 20 bendy buses in Aberdeen, Scotland.
On the 14th-15th October, Proxama will be exhibiting and speaking at Mobey Day 2015, at the CosmoCaixa in Barcelona.Join Proxama’s VP of Sales EMEA, Andy Ramsden, as he discusses how to successfully implement Value Added Services to an existing mobile payments strategy; in his presentation...
On the 28th -30th September, Proxama will be exhibiting at the PayThink 2015 conference at the Cosmopolitan Hotel in Las Vegas.
On the 25th -28th October, Proxama will be in attendance at the Money2020 conference & trade show in Las Vegas.
On the 19th November, 2015 Proxama will be in attendance at the Festival of Ideas in Bristol.
