Adding value: The key to mobile payments success.

With Apple Pay launching in the UK this week, the uptake of NFC-based mobile payments is going to take on hugely increased momentum and for many consumers pay-by-phone will be become business-as-usual in a very short time. Even in the last couple of years there seems to have been a shift in the way

2 months ago

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Apple Pay UK – The start of a payments revolution?

When it was announced Apple Pay was to launch in the U.S. it was big news. Finally, Apple had joined the mobile payments party

2 months ago

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Infographic: The future of Payments in the U.S.A.

The U.S.A. is widely regarded to be one of the most advanced economies in the world; at the forefront of technological advancements. However when it comes to EMV migration they have remained behind the curve. 96% of Europe’s card present transactions are EMV in comparison to 

3 months ago

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Get Insight into the Future of Mobile Marketing at Cardware 2015 on June 17

I’m happy to announce that I will be hosting a presentation at Cardware 2015 in Niagara Falls to talk about the new era of mobile proximity commerce and the possibilities it brings to the table for brands and retailers.

I will be sharing Proxama’s insight into how companies can connect their customers’ physical and digital worlds to take brand loyalty and engagement to the next level.

3 months ago

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Android Pay – One Small Step …

It was only a matter of time before Google followed the lead of Apple and Samsung to introduce contactless payments to mobile devices.  Although all of this competition ought to be good for consumers, all it seems to be doing at the moment is leading to added confusion. Meanwhile behind the scenes, card issuers are desperately trying to figure out how they make any money out of these services. 

3 months ago

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Migrating to EMV: Mobile Opportunities Await

Over the last 12 months the United States has made huge strides, not only towards the next era of payments, but also the value-added services that can be offered in tandem, including integrated loyalty and proximity marketing. 

4 months ago

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The Mobile Payments Landscape, Post-Mobile World Congress

Mobile payments were a hot topic at this year’s Mobile World Congress (MWC), and we were glad to be a part of the buzz. Samsung “unpacked” its Galaxy S6 and S6 Edge, Google struck back with the announcement of Android Pay, PayPal acquired Paydiant, and, soon after the show, Apple announced Apple Watch. 

6 months ago

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Samsung Pay Has Arrived, and It’s Here to Stay

Mobile World Congress (MWC) is one of the biggest mobile conferences of the year, and as a result, exhibiting vendors and industry players pull out all the stops. Throughout the week, we are granted a glimpse of what the telecommunication and mobile industry could look like for years to come. And, perhaps most exciting, we are given a front row seat to the unveiling of industry giants’ latest projects, many of which have the potential to impact our daily lives. 

6 months ago

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Mobile World Congress: Looking Ahead

Mobile World Congress is the biggest European show of the year in our fast-evolving industry, and we’re looking forward to seeing first-hand all the innovative new products and ideas that are set to be unveiled. 

6 months ago

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