Latest mobile news and innovation from across the globe straight to your inbox
Latest mobile news and innovation from across the globe straight to your inbox
Date: 12th May 2015
Time: 10am PT/1pm ET/6pm BST
Location: Online/Webinar
In October 2015, the much-discussed Payment Networks’ Liability Shift associated with EMV (EuroPay, MasterCard, and Visa) is due to take effect in the United States. Meanwhile, there have been major developments in the NFC mobile payments space, with the recent launch of Apple Pay, Samsung Pay and a reinvigorated Google Wallet proposition.
Both these events present near-term challenges as well as significant opportunities for banks and credit unions, credit card issuers, issuer processors and merchants. Since EMV is a core component of any mobile payment solution, EMV migration can be regarded as a crucial first step in building out an NFC payments capability such as Host Card Emulation (HCE).
In this webinar, Proxama in conjunction with Payments Source, will look at how issuers can meet the challenges facing them in the coming months, whilst also safeguarding and future proofing any investment in emergent mobile payment and broader mobile commerce technologies.
Webinar attendees will gain a clear understanding of:
Speakers:
Nigel Beatty – Global Business Development, Proxama
Mark Meringolo – Vice President of Sales, Digital Payments Division, North America, Proxama
For more information and to register click here
From 21st October - 7th November, Ralph Lauren celebrated the expansion of its Polo range by taking over the 15 iconic window displays at Harrods on London’s Brompton Road. The window display was ‘brought to life’ with the addition of a fully integrated mobile proximity marketing campaign, which enabled Ralph Lauren and Harrods to further enrich their consumers’ shopping experience and increase their brand exposure.
In August 2014, Proxama worked with The KIA Oval to deliver a new exclusive VIP App, utilising the latest mobile proximity marketing technologies; Geo-fencing, Bluetooth Low Energy (BLE) and Near Field Communication (NFC).
In April 2014, Posterscope ran an OOH marketing campaign for Ladbrokes, utilising NFC and QR enabled six sheets across multiple OOH owners – JCDecaux, Primesight and Clear Channel. The campaign was deployed across 1700 UK sites and was designed to encourage consumers to tap to download the Ladbrokes app on their mobile phone to receive a £50 free bet.
In April 2014, Proxama worked with Ubisoft® to promote the highly anticipated launch of its new video game Watchdogs ™. Utilising proximity mobile marketing technologies, Near Field Communication (NFC) and QR codes, the campaign incentivised gamers to “tap-in” and interact with the brand using their smartphones to enter the competition for a chance to win a paid for holiday to Chicago.
In April 2014, Proxama partnered with Exterion Media and First Aberdeen, to pilot an innovative new customer engagement campaign utilising NFC and QR technology. As the first fully interactive bus campaign in the UK to utilise both NFC and QR technology, it was deployed across 20 bendy buses in Aberdeen, Scotland.
In October 2015, the much-discussed Payment Networks’ Liability Shift associated with EMV (EuroPay, MasterCard, and Visa) is due to take effect in the United States. Meanwhile, there have been major developments in the NFC mobile payments space, with the recent launch of Apple Pay, Samsung Pay and a