10 months ago
London, UK – 12 June 2014: Proxama PLC (AIM: PROX), the global mobile marketing, loyalty and payments company has partnered with PrePay Solutions (PPS), to provide mobile contactless payment solutions to PPS’s customer base. A world leader in prepaid and technology services, PPS (jointly owned by Edenred and MasterCard) and Proxama are collaborating to enable PPS’s customers to make contactless payments via their mobile device, leveraging Host Card Emulation (HCE).
This is an exciting, large scale opportunity for the two companies to combine their individual expertise and capabilities to leverage the huge growth potential of prepaid in mobile payments. With the advent of HCE, many of the financial and operational barriers for mobile contactless payments have been removed. Any brand, retailer or financial services company can now launch their own branded mobile contactless payment programmes with value added services such as mobile engagement and loyalty initiatives involving proximity marketing and voucher services.
With the support of the third party prepaid issuance and processing built into these new joint solutions, the partnership opens up new opportunities to capitalise on their existing customer bases.
Neil Garner, CEO & Founder, Proxama PLC comments: “We have seen a lot of changes in the payments industry in recent years with the development of contactless cards and now mobile payments, bolstered most recently by the news of NFC patents being granted by Apple in January and May this year. By combining our technologies and platforms, PPS and Proxama are delivering a genuine end-to-end service. Adding the very best prepaid services can offer to our own solutions, creates a unique offering that provides our customers and financial organisations with the best possible experience. This collaboration with PPS marks an important step forward for mobile engagement and will certainly help drive mobile contactless payments uptake.”
Ray Brash, Chairman and CEO, PPS says; “In this highly competitive sector, offering new ways to use our payment products is a real priority for us at PPS and as such adopting mobile as a vehicle is essential. Through this partnership, we have been able to take the best from our own portfolio and offer more value to our clients by taking our payment propositions to the mobile world with HCE through Proxama.”
Combining the rich variety of existing services from both companies, Proxama delivers mobile marketing and payment solutions to major brands, retailers and financial institutions globally with PPS servicing customers in 22 countries worldwide and in excess of 80 million payment cards under management. A recent report commissioned by the Centre for Economics and Business Research (Cebr) found that payments not involving cash or card are set to grow from 9.3% of all retail transactions today to 19.6% by 2019.
From 21st October - 7th November, Ralph Lauren celebrated the expansion of its Polo range by taking over the 15 iconic window displays at Harrods on London’s Brompton Road. The window display was ‘brought to life’ with the addition of a fully integrated mobile proximity marketing campaign, which enabled Ralph Lauren and Harrods to further enrich their consumers’ shopping experience and increase their brand exposure.
In August 2014, Proxama worked with The KIA Oval to deliver a new exclusive VIP App, utilising the latest mobile proximity marketing technologies; Geo-fencing, Bluetooth Low Energy (BLE) and Near Field Communication (NFC).
In April 2014, Posterscope ran an OOH marketing campaign for Ladbrokes, utilising NFC and QR enabled six sheets across multiple OOH owners – JCDecaux, Primesight and Clear Channel. The campaign was deployed across 1700 UK sites and was designed to encourage consumers to tap to download the Ladbrokes app on their mobile phone to receive a £50 free bet.
In April 2014, Proxama worked with Ubisoft® to promote the highly anticipated launch of its new video game Watchdogs ™. Utilising proximity mobile marketing technologies, Near Field Communication (NFC) and QR codes, the campaign incentivised gamers to “tap-in” and interact with the brand using their smartphones to enter the competition for a chance to win a paid for holiday to Chicago.
In April 2014, Proxama partnered with Exterion Media and First Aberdeen, to pilot an innovative new customer engagement campaign utilising NFC and QR technology. As the first fully interactive bus campaign in the UK to utilise both NFC and QR technology, it was deployed across 20 bendy buses in Aberdeen, Scotland.
Mobile payments have taken the world by storm, with the market particularly heating up in the last twelve months. There’s no denying that Samsung Pay and Apple Pay are driving the mobile payments ecosystem forward and transforming the state of play, creating new challenges and opportunities for issuers.
In this session Neil Garner, will review the progress of different emerging mobile technologies and discuss if the consumer and retailer have yet to benefit.