As aggregators of proximity technologies, TapPoint® and CardGateway™ uniquely span retail, marketing and payments.
TapPoint® is a cloud based platform delivering customised, proximity brand engagement, vouchers and loyalty services. The CardGateway™ server platform complements TapPoint®, offering a suite of secure payment solutions. Combined, TapPoint® and CardGateway™ offer a suite of mobile proximity commerce solutions to cater for all requirements.
For retail: rapidly deploy proximity engagement, contactless payment and loyalty redemption solutions
Major global retailers and loyalty providers are using TapPoint® to build mobile solutions that successfully engage with today’s connected consumer. TapPoint® transfers existing offerings onto mobile, such as coupon collection and redemption, and enables the building of a holistic integrated solution that incorporates marketing and loyalty and also payments where required.
For payments: enable card issuers and other financial service providers to quickly launch mobile contactless payment services
The CardGateway™ solution enables all forms of proximity payments. It delivers both client and server components, and is independent of the payment schemes and technologies being used. It enables our customers to deliver a simple and streamlined mobile payment experience to their consumers. CardGateway™ integrates with partner and industry solutions delivering a future-proofed platform for your payment strategy.
For marketing: build, brand or integrate your existing proximity marketing tools to drive engagement
As a brand, advertiser or agency you may have only just started to build out your mobile strategy. However, to make the most of mobile engagement you need more than an app. TapPoint® can be used to link all your digital assets with physical media, utilising both push – opt in QR codes and NFC – and pull – Bluetooth Low Energy – technologies to engage consumers.