"The media landscape is evolving in response to increased developments in technology and consumer uptake of smart devices. It has transformed the way the outdoor advertising can be used by brands, and presents a significant opportunity for advertisers to engage with audiences."
Jason Cotterrell
Managing Director
Exterion Media
Latest mobile news and innovation from across the globe straight to your inbox
Latest mobile news and innovation from across the globe straight to your inbox
Mobile-enable your existing physical infrastructure in a totally new way, and measure ROI through extensive analytics.
In a hub where multiple businesses operate, such as a stadium, shopping centre or train station, TapPoint® provides solutions that can be licensed out, creating a closed network that covers the space you control. As a result the businesses you work with can start making the most of mobile proximity commerce.
If you’re an outdoor media owner, you may already be familiar with NFC or QR codes to mobile enable content on display. Our TapPoint® platform includes the full range of proximity technologies (NFC, QR, BLE Beacons, Geo-location), working seamlessly to increase existing revenue streams, as well as creating brand new ones.
From 21st October - 7th November, Ralph Lauren celebrated the expansion of its Polo range by taking over the 15 iconic window displays at Harrods on London’s Brompton Road. The window display was ‘brought to life’ with the addition of a fully integrated mobile proximity marketing campaign, which enabled Ralph Lauren and Harrods to further enrich their consumers’ shopping experience and increase their brand exposure.
In August 2014, Proxama worked with The KIA Oval to deliver a new exclusive VIP App, utilising the latest mobile proximity marketing technologies; Geo-fencing, Bluetooth Low Energy (BLE) and Near Field Communication (NFC).
In April 2014, Posterscope ran an OOH marketing campaign for Ladbrokes, utilising NFC and QR enabled six sheets across multiple OOH owners – JCDecaux, Primesight and Clear Channel. The campaign was deployed across 1700 UK sites and was designed to encourage consumers to tap to download the Ladbrokes app on their mobile phone to receive a £50 free bet.
In April 2014, Proxama worked with Ubisoft® to promote the highly anticipated launch of its new video game Watchdogs ™. Utilising proximity mobile marketing technologies, Near Field Communication (NFC) and QR codes, the campaign incentivised gamers to “tap-in” and interact with the brand using their smartphones to enter the competition for a chance to win a paid for holiday to Chicago.
In April 2014, Proxama partnered with Exterion Media and First Aberdeen, to pilot an innovative new customer engagement campaign utilising NFC and QR technology. As the first fully interactive bus campaign in the UK to utilise both NFC and QR technology, it was deployed across 20 bendy buses in Aberdeen, Scotland.
In October 2015, the much-discussed Payment Networks’ Liability Shift associated with EMV (EuroPay, MasterCard, and Visa) is due to take effect in the United States. Meanwhile, there have been major developments in the NFC mobile payments space, with the recent launch of Apple Pay, Samsung Pay and a
On Wednesday 17th June, Proxama's Vice President of Sales for North America, Ricky Ranjan, will be talking Where's the Money? Emerging Revenue Streams in his presentation "Mobile Increases Sales & Loyalty: Lessons Learned from the UK" at Cardware 2015.
