Latest mobile news and innovation from across the globe straight to your inbox
Latest mobile news and innovation from across the globe straight to your inbox
Overview
In November 2011, Proxama worked with Nokia to launch an NFC marketing campaign in VOX cinema foyers across Dubai, which was managed by our TapPoint® platform.
The campaign targeted cinema-goers who owned the Nokia N9 handset. They were invited to tap an NFC-embedded smart poster with their handset to download vouchers for offers, including free cinema tickets and popcorn.
The N9 handsets were preloaded with Proxama’s TagCenter® app and cinema goers were asked to tap smart posters to collect their movie vouchers. When ready, consumers could instantly redeem their vouchers at the till by tapping a poster; this instantly recalled the voucher on their phone which could be presented in exchange for a free movie ticket.
Although multiple offers could be collected over the campaign period, Proxama’s TapPoint® voucher logic restricted vouchers to one per day and for consumers with Nokia N9 phones only.
In addition to movie tickets and free popcorn vouchers there was also a social media element to the campaign. Consumers were invited to tweet about their experience as well as ‘Like’ Nokia on Facebook by tapping their NFC devices on a poster.
The campaign ran in multiple cinemas across Dubai for a three month period and was deemed a great success, winning the Best Marketing Campaign using Contactless/NFC Technology at the Contactless Intelligence Awards 2012. Highlights included:
From 21st October - 7th November, Ralph Lauren celebrated the expansion of its Polo range by taking over the 15 iconic window displays at Harrods on London’s Brompton Road. The window display was ‘brought to life’ with the addition of a fully integrated mobile proximity marketing campaign, which enabled Ralph Lauren and Harrods to further enrich their consumers’ shopping experience and increase their brand exposure.
In August 2014, Proxama worked with The KIA Oval to deliver a new exclusive VIP App, utilising the latest mobile proximity marketing technologies; Geo-fencing, Bluetooth Low Energy (BLE) and Near Field Communication (NFC).
In April 2014, Posterscope ran an OOH marketing campaign for Ladbrokes, utilising NFC and QR enabled six sheets across multiple OOH owners – JCDecaux, Primesight and Clear Channel. The campaign was deployed across 1700 UK sites and was designed to encourage consumers to tap to download the Ladbrokes app on their mobile phone to receive a £50 free bet.
In April 2014, Proxama worked with Ubisoft® to promote the highly anticipated launch of its new video game Watchdogs ™. Utilising proximity mobile marketing technologies, Near Field Communication (NFC) and QR codes, the campaign incentivised gamers to “tap-in” and interact with the brand using their smartphones to enter the competition for a chance to win a paid for holiday to Chicago.
In April 2014, Proxama partnered with Exterion Media and First Aberdeen, to pilot an innovative new customer engagement campaign utilising NFC and QR technology. As the first fully interactive bus campaign in the UK to utilise both NFC and QR technology, it was deployed across 20 bendy buses in Aberdeen, Scotland.
Mobile payments have taken the world by storm, with the market particularly heating up in the last twelve months. There’s no denying that Samsung Pay and Apple Pay are driving the mobile payments ecosystem forward and transforming the state of play, creating new challenges and opportunities for issuers.
In this session Neil Garner, will review the progress of different emerging mobile technologies and discuss if the consumer and retailer have yet to benefit.
In October 2015, the much-discussed Payment Networks’ Liability Shift associated with EMV (EuroPay, MasterCard, and Visa) is due to take effect in the United States. Meanwhile, there have been major developments in the NFC mobile payments space, with the recent launch of Apple Pay, Samsung Pay and a