Latest mobile news and innovation from across the globe straight to your inbox
Latest mobile news and innovation from across the globe straight to your inbox
Currently, the industry is saturated with a number of stakeholders and services that convolute and divide the sale of digital media. This acts as a barrier to engaging the consumer, with no service offering the quintessential solution.
In 2013, Proxama worked with Gala Bingo to measure in-club customer engagement with mobile technologies.
Although mobile is a very successful channel for their online business, their in-club retail customer is very different - Gala Bingo were keen to understand if a mobile solution could be deployed as an alternative to their existing paper based voucher and loyalty schemes.
From Saturday 6th July until Saturday 24th August 2013, Harrods celebrated the expansion of their luxury accessories department with The Handbag Narratives. This was an exhibition showcasing more than 20 of the world’s leading luxury handbag makers, including Gucci, Prada and Mulberry.
March 18th 2013 saw the launch of Proxama®, Posterscope and Clear Channel’s latest OOH campaign for KFC. Utilising over 400 of Clear Channel’s NFC-enabled UK outdoor media sites, the campaign promoted KFC’s Hot Shots Box Meal and encouraged consumers to tap or scan for directions to their closest restaurant.
The beginning of 2013 saw the launch of the highly anticipated series of BlackBerry10 smart phones. Experience Worldwide was tasked by BlackBerry to create a consumer-facing experiential campaign that promoted the flagship handset, which featured NFC technology.
From 21st October - 7th November, Ralph Lauren celebrated the expansion of its Polo range by taking over the 15 iconic window displays at Harrods on London’s Brompton Road. The window display was ‘brought to life’ with the addition of a fully integrated mobile proximity marketing campaign, which enabled Ralph Lauren and Harrods to further enrich their consumers’ shopping experience and increase their brand exposure.
In August 2014, Proxama worked with The KIA Oval to deliver a new exclusive VIP App, utilising the latest mobile proximity marketing technologies; Geo-fencing, Bluetooth Low Energy (BLE) and Near Field Communication (NFC).
In April 2014, Posterscope ran an OOH marketing campaign for Ladbrokes, utilising NFC and QR enabled six sheets across multiple OOH owners – JCDecaux, Primesight and Clear Channel. The campaign was deployed across 1700 UK sites and was designed to encourage consumers to tap to download the Ladbrokes app on their mobile phone to receive a £50 free bet.
In April 2014, Proxama worked with Ubisoft® to promote the highly anticipated launch of its new video game Watchdogs ™. Utilising proximity mobile marketing technologies, Near Field Communication (NFC) and QR codes, the campaign incentivised gamers to “tap-in” and interact with the brand using their smartphones to enter the competition for a chance to win a paid for holiday to Chicago.
In April 2014, Proxama partnered with Exterion Media and First Aberdeen, to pilot an innovative new customer engagement campaign utilising NFC and QR technology. As the first fully interactive bus campaign in the UK to utilise both NFC and QR technology, it was deployed across 20 bendy buses in Aberdeen, Scotland.
On the 28th -30th September, Proxama will be exhibiting at the PayThink 2015 conference at the Cosmopolitan Hotel in Las Vegas.
On the 25th -28th October, Proxama will be in attendance at the Money2020 conference & trade show in Las Vegas.
On the 19th November, 2015 Proxama will be in attendance at the Festival of Ideas in Bristol.
