Latest mobile news and innovation from across the globe straight to your inbox
Latest mobile news and innovation from across the globe straight to your inbox
In January 2013 Proxama® partnered with EE to launch an NFC Reward Wallet and coffee loyalty card, which was to be used in the Costa Coffee concession at the EE head office in Paddington. This campaign was managed by our TapPoint® platform.
Following the launch of Orange’s Quick Tap NFC mobile wallet service last year, Orange has now launched Quick Tap Treats (QTT) an NFC voucher and loyalty service which is being delivered through its retail partners to Orange customers. The service was launched in March 2012 across 114 EAT. stores nationwide. It is the UK’s first large scale NFC marketing campaign.
MasterCard sought to prototype the acceptance of NFC payment transactions using a standard NFC-capable phone - with no additional hardware.
Security and perceived security risks are the most significant barriers to mobile payments adoption. To address this and help consumer education, Proxama® has collaborated with ARM®, the world's leading semiconductor IP supplier, to prototype and develop functions that prove the security capability of NFC and mobile wallet technologies.
In 2011, Barclaycard and Orange launched the Quick Tap NFC payment application on the Samsung Tocco Eli phone. Proxama® worked alongside marketing agency Iris and Orange to showcase the possibilities of NFC beyond payments, creating a solution that highlighted NFC marketing in the form of a competition.
From 21st October - 7th November, Ralph Lauren celebrated the expansion of its Polo range by taking over the 15 iconic window displays at Harrods on London’s Brompton Road. The window display was ‘brought to life’ with the addition of a fully integrated mobile proximity marketing campaign, which enabled Ralph Lauren and Harrods to further enrich their consumers’ shopping experience and increase their brand exposure.
In August 2014, Proxama worked with The KIA Oval to deliver a new exclusive VIP App, utilising the latest mobile proximity marketing technologies; Geo-fencing, Bluetooth Low Energy (BLE) and Near Field Communication (NFC).
In April 2014, Posterscope ran an OOH marketing campaign for Ladbrokes, utilising NFC and QR enabled six sheets across multiple OOH owners – JCDecaux, Primesight and Clear Channel. The campaign was deployed across 1700 UK sites and was designed to encourage consumers to tap to download the Ladbrokes app on their mobile phone to receive a £50 free bet.
In April 2014, Proxama worked with Ubisoft® to promote the highly anticipated launch of its new video game Watchdogs ™. Utilising proximity mobile marketing technologies, Near Field Communication (NFC) and QR codes, the campaign incentivised gamers to “tap-in” and interact with the brand using their smartphones to enter the competition for a chance to win a paid for holiday to Chicago.
In April 2014, Proxama partnered with Exterion Media and First Aberdeen, to pilot an innovative new customer engagement campaign utilising NFC and QR technology. As the first fully interactive bus campaign in the UK to utilise both NFC and QR technology, it was deployed across 20 bendy buses in Aberdeen, Scotland.
On the 28th -30th September, Proxama will be exhibiting at the PayThink 2015 conference at the Cosmopolitan Hotel in Las Vegas.
On the 25th -28th October, Proxama will be in attendance at the Money2020 conference & trade show in Las Vegas.
On the 19th November, 2015 Proxama will be in attendance at the Festival of Ideas in Bristol.
