Latest mobile news and innovation from across the globe straight to your inbox
Latest mobile news and innovation from across the globe straight to your inbox
Overview
Proxama worked with VH-1 to create the first US NFC marketing campaign. The aim of the campaign was to illustrate the benefits of NFC marketing to the advertising and business communities, as well as consumers.
We collaborated on this campaign with Nokia, a long-time NFC pioneer, Hyperspace, the digital and innovations division Posterscope, CBS Outdoor, JCDecaux and Cemusa.
Bus shelters around New York and Los Angeles offered NFC phone users an exclusive trailer for VH-1’s Basketball Wives TV show and a link to the Facebook fan page. Consumers were invited to tap their NFC devices against the posters to watch the trailer and visit the Facebook fan page.
Each poster was fitted with a programmed NFC tag that linked to the content for a fast and unique brand experience.
The campaign gained media and industry attention for VH-1 by showcasing the success of NFC in outdoor media. Detailed tracking and analytics showed that the long dwell time at bus shelter poster sites ensured high campaign interaction rates and an increase to Facebook fans for a relatively low cost.
From 21st October - 7th November, Ralph Lauren celebrated the expansion of its Polo range by taking over the 15 iconic window displays at Harrods on London’s Brompton Road. The window display was ‘brought to life’ with the addition of a fully integrated mobile proximity marketing campaign, which enabled Ralph Lauren and Harrods to further enrich their consumers’ shopping experience and increase their brand exposure.
In August 2014, Proxama worked with The KIA Oval to deliver a new exclusive VIP App, utilising the latest mobile proximity marketing technologies; Geo-fencing, Bluetooth Low Energy (BLE) and Near Field Communication (NFC).
In April 2014, Posterscope ran an OOH marketing campaign for Ladbrokes, utilising NFC and QR enabled six sheets across multiple OOH owners – JCDecaux, Primesight and Clear Channel. The campaign was deployed across 1700 UK sites and was designed to encourage consumers to tap to download the Ladbrokes app on their mobile phone to receive a £50 free bet.
In April 2014, Proxama worked with Ubisoft® to promote the highly anticipated launch of its new video game Watchdogs ™. Utilising proximity mobile marketing technologies, Near Field Communication (NFC) and QR codes, the campaign incentivised gamers to “tap-in” and interact with the brand using their smartphones to enter the competition for a chance to win a paid for holiday to Chicago.
In April 2014, Proxama partnered with Exterion Media and First Aberdeen, to pilot an innovative new customer engagement campaign utilising NFC and QR technology. As the first fully interactive bus campaign in the UK to utilise both NFC and QR technology, it was deployed across 20 bendy buses in Aberdeen, Scotland.
Mobile payments have taken the world by storm, with the market particularly heating up in the last twelve months. There’s no denying that Samsung Pay and Apple Pay are driving the mobile payments ecosystem forward and transforming the state of play, creating new challenges and opportunities for issuers.
In this session Neil Garner, will review the progress of different emerging mobile technologies and discuss if the consumer and retailer have yet to benefit.
In October 2015, the much-discussed Payment Networks’ Liability Shift associated with EMV (EuroPay, MasterCard, and Visa) is due to take effect in the United States. Meanwhile, there have been major developments in the NFC mobile payments space, with the recent launch of Apple Pay, Samsung Pay and a