"Proxama is a leader in mobile wallet technology"
Head of Digital Payments
Barclaycard
Latest mobile news and innovation from across the globe straight to your inbox
Latest mobile news and innovation from across the globe straight to your inbox
Making technology work to offer flexible, future-proofed solutions tailored to your requirements.
At Proxama, our focus is on exploiting technology to deliver the services our clients want. We work with all card schemes, across all card types spanning multiple smartphone operating systems. We also work with secure elements (SIM, embedded and 3rd party) as well as offering Host Card Emulation (HCE) based services, which means we can deliver the best and most appropriate technologies on an as needed basis.
Whilst Proxama’s services can operate independently, they work best when delivered together. Proxama’s TapPoint® and CardGateway™ platforms offer an aggregated solution which payment service providers and retailers can exploit, delivering benefit across the entire retail journey, closing the loop from service discovery all the way through to redemption.
Whilst Apple’s initial NFC payment solutions may be designed around a closed environment, they may open up new hardware capabilities in future OS updates, allowing Proxama to extend their full range of mobile commerce capabilities (NFC marketing, loyalty and payments) to the iPhone platform.
From 21st October - 7th November, Ralph Lauren celebrated the expansion of its Polo range by taking over the 15 iconic window displays at Harrods on London’s Brompton Road. The window display was ‘brought to life’ with the addition of a fully integrated mobile proximity marketing campaign, which enabled Ralph Lauren and Harrods to further enrich their consumers’ shopping experience and increase their brand exposure.
In August 2014, Proxama worked with The KIA Oval to deliver a new exclusive VIP App, utilising the latest mobile proximity marketing technologies; Geo-fencing, Bluetooth Low Energy (BLE) and Near Field Communication (NFC).
In April 2014, Posterscope ran an OOH marketing campaign for Ladbrokes, utilising NFC and QR enabled six sheets across multiple OOH owners – JCDecaux, Primesight and Clear Channel. The campaign was deployed across 1700 UK sites and was designed to encourage consumers to tap to download the Ladbrokes app on their mobile phone to receive a £50 free bet.
In April 2014, Proxama worked with Ubisoft® to promote the highly anticipated launch of its new video game Watchdogs ™. Utilising proximity mobile marketing technologies, Near Field Communication (NFC) and QR codes, the campaign incentivised gamers to “tap-in” and interact with the brand using their smartphones to enter the competition for a chance to win a paid for holiday to Chicago.
In April 2014, Proxama partnered with Exterion Media and First Aberdeen, to pilot an innovative new customer engagement campaign utilising NFC and QR technology. As the first fully interactive bus campaign in the UK to utilise both NFC and QR technology, it was deployed across 20 bendy buses in Aberdeen, Scotland.
Mobile payments have taken the world by storm, with the market particularly heating up in the last twelve months. There’s no denying that Samsung Pay and Apple Pay are driving the mobile payments ecosystem forward and transforming the state of play, creating new challenges and opportunities for issuers.
In this session Neil Garner, will review the progress of different emerging mobile technologies and discuss if the consumer and retailer have yet to benefit.
In October 2015, the much-discussed Payment Networks’ Liability Shift associated with EMV (EuroPay, MasterCard, and Visa) is due to take effect in the United States. Meanwhile, there have been major developments in the NFC mobile payments space, with the recent launch of Apple Pay, Samsung Pay and a
